Beginning this past June, I started participating in some group advertising opportunities. The group ads are featured on the Fiber Buzz website. For each ad, 10 different companies get together and each features a particular product. Every ad, the mix of participants is different and often they have a theme.
This has been an interesting way to have a higher profile ad without having to invest the higher profile dollars. It is a little difficult to track the specific revenue generated by the advertisement, but our most recent ad in the 25th Anniversary Edition of Vogue Knitting magazine I know has generated some sales as many folks are purchasing the Grab and Go Bag which was my featured item.
Let me know if you have noticed the ads!
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