Beginning this past June, I started participating in some group advertising opportunities. The group ads are featured on the Fiber Buzz website. For each ad, 10 different companies get together and each features a particular product. Every ad, the mix of participants is different and often they have a theme.
This has been an interesting way to have a higher profile ad without having to invest the higher profile dollars. It is a little difficult to track the specific revenue generated by the advertisement, but our most recent ad in the 25th Anniversary Edition of Vogue Knitting magazine I know has generated some sales as many folks are purchasing the Grab and Go Bag which was my featured item.
Let me know if you have noticed the ads!
This has been an interesting way to have a higher profile ad without having to invest the higher profile dollars. It is a little difficult to track the specific revenue generated by the advertisement, but our most recent ad in the 25th Anniversary Edition of Vogue Knitting magazine I know has generated some sales as many folks are purchasing the Grab and Go Bag which was my featured item.
Let me know if you have noticed the ads!